Brent W. Peterson
All posts by Brent W. Peterson.
Jamloop’s 70-30 Blueprint Puts Streaming TV at the Center of the Media Plan
Live from eTail Boston, Jamloop founder and CEO Leif Welch explains why brands pouring budget into search and social need connected TV to create the d...
Money Maxing with Jeff Wender of Minty
Jeff Wender, CRO of Minty, on money maxing, the 95% of shoppers who leave without buying, and the 78% who say they will use AI this holiday season.
Personalization Before the First Click with Sidd Motwani of Malachyte
Sidd Motwani, co-founder and CEO of Malachyte, on user vectors, personalizing before the first click, and bringing Spotify grade recommendation infras...
Shoppers Using Cashback Tools Plan to Spend 30% More This Holiday Season
Minty's new Smart Shopper Study finds 54% of holiday shoppers plan to buy with AI and 67% plan to use cashback apps. The shoppers hunting hardest for...
Protecting Profitability in the Age of AI Shopping Agents with Jeff Otto of Riskified
Riskified CMO Jeff Otto joins Brent on Talk Commerce to unpack how artificial intelligence, identity graph technology, and merchant-owned AI experienc...
Kate Farms Ran 800 Variations to Get One Flavor Right with Catherine Hayden
Catherine Hayden, CMO of Kate Farms, on the 800-variation flavor, the Here for the Champions campaign, and where AI is allowed to touch the work.
Turning Marketing Into a Profit Control System with Cem Atik
Cem Atik, CMO and co-founder of Harucon Ventures explains how ecommerce brands can turn marketing into a structured profit control system. From unit e...
KIBO Commerce Unifies Agentic Commerce and Order Management into a Single, Model-Agnostic AI Experience
KIBO Commerce announced general availability of KIBO AI, a redesigned Agentic Layer spanning five functions across commerce and order management, buil...
Get Your Brand Noticed in AI Search with Danny Kirk of ReddiReach
Danny Kirk, founder of ReddiReach, breaks down how merchants can earn brand mentions inside ChatGPT, Claude, and other AI chatbots. From Reddit market...
Automating Complex Ecommerce Workflows with Joseph Anderson of Connex Ecommerce
Joseph Anderson, CEO of Connex Ecommerce, joins Brent Peterson to unpack how specialized workflow automation solves the messy reality of syncing Shopi...
AI Is Rewiring the eCommerce CFO Role with Matt Putra
Matt Putra, Founder of EightX, joins Brent Peterson to discuss how AI is reshaping the eCommerce CFO role, why outdated P&Ls are costing brands, and h...
Younger Pet Owners Cut Their Own Budgets Before They Cut Pet Spending
A new Harris Poll study finds 77% of Americans own a pet, and Gen Z and Millennials are protecting pet spending while trimming their own takeout, vaca...